Business-to-Business
(B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.

Over the past 12 years Dow Publications has been building a B2B database containing in-depth information on over 100,000 companies in all sectors of industry and economic activity. As a result, dowpub.com has achieved acclaim as both a source of contacts for purchasers seeking suppliers and as an equally valuable marketing tool, enabling sellers to target clients.

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Dow Publications helps businesses grow online with online marketplaces, supply chain optimization, internet marketing strategies and business to business ecommerce.